The shift to digital media is being driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital a dream for the digital marketing agency. Most digital media, including websites, social media and mobile advertising is much easier to track than traditional marketing media such as print advertising.
For business owners, many forms of digital advertising are very low cost. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail.
These digital channels are available to businesses of any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new business.
For consumers, the fast pace of life makes digital advertising a must. When consumers are in need of goods and services, gone are the days of thumbing through a phonebook to find them.
Now, we whip out our mobile devices or head to our computers for answers – and we find them fast.
Using Digital Media to Build Your Business and Brand
No matter what size your business is – large or small to medium sized business / enterprise (SMB or SME) – you can effectively market your business through low-cost digital channels.
The foundation of your marketing efforts will be your website. Invest wisely in your website, and be sure that it does the following:
Adequately represents your business and brand (look and feel, messaging)
Adequately speaks to your target audience
Can be found by searchers on top search engines
Is up-to-date and easily navigable
Provides multiple channels for customer communication
Connects to other marketing efforts
Your website is the foundation to and from which all other digital channels will lead, it should be considered one of your top business investments.
Avaro Design Studio’s
248 Lochner Road
Raslouw AH, Centurion
Pretoria, South Africa